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When you’re trying to hit accurate iron shots more easily and more often, you need to have a look at your lie angle.
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There’s many ways to remove the frustrations caused by your worst misses. There’s a way to tighten your dispersion pattern.
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What if there was a way for less experienced golfers to get closer to perfection more often?
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One of the quickest ways to drop shots off your scorecard is to take less putts.
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Even as we age, working on mobility and rotational strength will translate into swing speed.
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There’s no such thing as “not good enough” for a fitting. This is a gift that’s available to all golfers.
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Your shaft material plays a critical role on your journey to ball-striking consistency.
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The right shaft flex helps you optimize your launch conditions and flex on the competition.
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To get the best out of your swing, we need to match it up with a shaft that’s right for you.
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Find more wedge play consistency by gaming clubs that promote ball-first contact.
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With a positive angle of attack and a low point that’s behind the ball, your driving will be on the up and up!
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Gaming equipment that reliably delivers the ideal low point for each club delivers greater ball-striking consistency.
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We’ll teach you about low point and how to optimize it so you can optimize your ball-striking and maximize enjoyment!
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A single degree of lie angle could be the difference between hitting the green or disappearing into the bunker.
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Quality contact is at the center of every long drive and golden tee-shot moment.
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Putting with the correct lie angle makes it a lot easier for you to stroke your putts down their intended target line.
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Is your putter weighing you down? Find the right putter head for your stroke and drain more putts.
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Putting precision starts with a putter length that complements your physical stature.
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Increase your putting consistency with a putter that complements your putting stroke.
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Face angle at impact is one of the most influential factors to your accuracy off the tee.
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Playing with correct lie angles will help you unleash your full distance potential.
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Once we’ve found your ideal iron lie angle you’ll enjoy sharper accuracy and find more greens.
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A single degree of lie angle can be the difference between a birdie opportunity and a pressure par putt.
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Get your lie angle right and you’re better positioned to enjoy your entire iron set.
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Once we’ve found and fitted you with the right putter, you’ll find more joy on the greens.
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Make sure your wedges are giving you all the spin and control possible so you can have more fun and shave more shots.
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Play a golf ball that performs just as you want it to, so you can tee up with confidence.
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Playing with the correct lie angle makes it easier for you to take full advantage of clear scoring opportunities.
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Being a better lag putter takes the pressure off your approach. But lie angle and arc must be taken into consideration
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If you’re chasing more distance, you need to pay attention to your ideal spin rate.
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We need to make sure you’re playing with a shaft that’s making it easier for you to square the face at impact.
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Loft, launch and swing speed are all connected. Let’s find out if you have any disconnects that are preventing you from hitting longer drives.
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The real reason for missing greens could have less to do with club selection, and more to do with club fitting.
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Give yourself the gift of straighter drives and more fairways found from the tee.
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With the right clubs, fitted for you, we can launch your game to the next level.
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Increase your ball speed, smash it further than ever and enjoy data-driven delight.
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Small fitting adjustments can make a big difference to your playing experience and performance.
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Hybrids offer an easier way to cover longer distances, but should you replace your long irons?
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Most shots hit during a round are inside 100 yards, filling any gaps in your set from this distance will make scoring a lot easier.
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Do you struggle with the gap between your #5-iron and #3-wood? Here are two great options to fill that gap.
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By approaching your set of clubs as a group of yardages we can help you fill any distance gaps.
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Experience more exhilarating moments on the greens by playing with equipment that fits you.
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The vertical gear effect produced by this face strike location is a real distance killer.
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Your club face strike pattern could be the key to us removing the hook shot from your game.
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If a stubborn slice is ruining your experience, we need to assess whether horizontal gear effect is the cause.
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If you’re generating enough speed and distance but are looking for added workability in a compact package, then the new Callaway Rogue ST Triple Diamond LS Driver is for you.
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If you’re generating high swing speeds but too much spin, you’re not going as far or as straight as you could. The new Callaway Rogue ST MAX LS Driver is here to fix that.
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You don’t have to struggle with that stubborn slice anymore. The new Callaway Rogue ST MAX D Driver is here to help.
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If you want the best combination of distance and forgiveness you can get off the tee, the new Callaway Rogue ST MAX is the Driver for you
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Going the distance off the tee is important, but going the distance on the green is essential.
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No more surprise misses. Here’s where squaring the face at impact is especially important.
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While loft impacts your launch angle and distance, there’s more to it than just the degrees of loft on your club.
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When it comes to getting you further down the fairway, there are a number of areas we can exploit.
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Larger hitting zones are making it easier to increase your smash factor. Find out why that matters for distance.
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There’s a way to improve your control around the greens without changing your swing or setup.
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While longer drives can shorten your approach and improve your playing experience, being on the fairway is just as – if not more – important.
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The correct lie angle is important for all your clubs, but it’s critical for your higher-lofted scoring clubs.
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From anywhere inside the scoring zone, there’s a wide variety of potential shots to play. Are your wedges giving you all the options available?
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Do you know how difficult golf is, if off the tee you’re barely reaching 215 yards? You do?
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Isaac Newton allegedly lay about under a tree. We invest in balancing the physics of four factors for you.
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Here are some simple exercises to bring home an understanding of what impacts feel, rhythm, and speed.
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Golfers swinging under 85 mph with their driver should please come and see us.
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There’s something more important to distance than clubhead speed.
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A shorter shaft could make it easier for you to square the clubhead.
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A fitting decision that could transform your tee shots.
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If you often fall short of the distance you know you’re capable of, the problem could be the piece of graphite between your hands and your clubhead.
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You set up perfectly and pulled off a great swing, yet you still pushed it and missed the green. The problem could be your iron.
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Many golfers are losing distance off the tee without even realizing it. Are you one of them?
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These two fitting aspects of your setup can make your long irons much easier to hit.
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Once we check off these three items on your fitting checklist, you’ll be hitting better iron shots and finding more greens.
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Playing with the latest iron technology is only the first step to hitting better approach shots. There are other important steps we need to take.
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With so many iron fitting options available, it may seem impossible to find your perfect match. But we are here to show you that it's possible. That golf can be easier.
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By making sense of these two crucial fitting components, we’ll sort through the options and find your perfect iron setup.
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Once we know the answer to these questions, you’ll have the perfect distance package.
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Finding the fairway from the tee box is about fine margins at impact with your driver.
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Backspin generates lift for your golf ball, but how much is too much for you?
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Which of these two golfers do you think drives the ball longer and more accurately?
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It is possible to drive the ball further without increasing your swing speed.
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This small driver improvement could help you take a shorter club on your approach.
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Looking for a 250 yard+ tee shot with an average swing speed? Launching it higher will help. But how much higher?
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This fitting component could be the foundation for making your golfing New Year resolutions a reality.
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Where should your priority be when you think about ‘distance gapping’?
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In fact, we would rather you went a little slower and tried to emulate the LPGA Tour. Your experience would be so much better.
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We want to help you hit more good shots. You’ll enjoy the feeling of solid contact more often.
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What if we could add 41 extra yards to your tee shot without you swinging the slightest bit harder?
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We keep reading that the fairway wood is dead, but it's not even a relevant debate.
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If you think that over a 1,000 variations of any single golf club is a lot; how many variations of a golfer are there?
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We can all see the impact of age on tee shot performance. It can be dramatic. Yet Hale Irwin’s statistics are startling. Why?
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Hybrids emerged at another time when a #5 iron wasn’t a #3 iron in disguise.
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Hitting at a small target from a distance is already difficult enough. It could be easier with no effort.
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Several studies around the world by different organizations have produced some startling tee-shot performance data.
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It’s not just the loft and center of gravity that impact your launch angle.
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Four models of a driver can all create different launch angles.
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The laws of physics demand that we make sure the launch angle and spin rate of your golf ball maximize the return from your ball speed.
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There is nowhere that your DNA is more apparent than on the tee box.
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One manufacturer’s ‘stiff flex’ shaft is another manufacturer’s ‘regular flex’ shaft. So how do you know which is right for you?
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Even when lofts are equal, CoG has a big impact on the type of ball flight you’re getting.
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With so many iron loft options now available, you need some direction before making a selection.
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There are big iron loft differences between manufacturers. That has implications for your game.
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The 50-foot Challenge is a great way to see if your putting stroke and your putter are working together well.
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TESTING
Hitting good wedge shots without making perfect contact is possible. But there’s a catch.
Hitting good wedge shots without making perfect contact is possible. But there’s a catch.
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Too much putting loft makes consistently getting the ball to the hole more difficult than it should be.
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Are you making half of your round more difficult than it should be?
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You might have too little dynamic loft in your putting stroke.
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You want to be able to play every type of wedge shot with full control.
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It’s not spoken about enough, but putter loft massively affects your distance control and accuracy on the greens.
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It’s not spoken about enough, but putter loft massively affects your distance control and accuracy on the greens.
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There are certain aspects of your club setup that can be easily changed to improve your golf.
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Smash Factor, a measure of energy transfer, is a big part of how far you hit the ball.
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These two things that have a massive impact on your distance.
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Increase the number of holes you finish with the satisfaction of a solid two-putt or even a birdie.
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1mph of ball speed adds 2 yards of distance. And a lot can happen in 2 yards.
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The trio of impact factors that help you go the full distance.
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The right setup will help you experience more magical moments on the course.
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Where you make impact with the golf ball has a massive impact on distance and ball flight consistency.
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When you’re facing at least 9 scramble situations per round, you need sharp grooves.
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Perfect ball striking means nothing if you don’t consider the situation.
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Distance control with your wedges shouldn’t be a guessing game.
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Sharp wedge grooves can be the difference between a 14-foot putt and a tap in.
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Get your lie angle right, and you’re better positioned to enjoy your entire iron set.
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Forgiving irons are even more of an advantage when your lie angle is correct.
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Fast iron faces become even faster when you’re square at impact.
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But there’s another weight in your setup that’s just as important.
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How to get the most out of modern iron technology.
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Get your shaft weight right and timing could come easier.
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There’s something more important to distance than clubhead speed.
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A shorter shaft could make it easier for you to square the clubhead.
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A fitting decision that could transform your tee shots.
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Face angle at impact is 85% of golf ball direction. So how do we make it easier for you? What tricks do we have?
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It’s a simple objective that we make horribly complicated.
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Golf balls don’t have a mind of their own, but they are programmed differently.
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Experience more green side thrills by adding spin and control to your short game.
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When you arrive at a golf club rank 1, 2, and 3 what’s most important to you
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Everyone is different and everyone balances the different reasons to play the game. How do you balance them?
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The right driver shaft weight adds distance and accuracy to your tee shots.
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There is a way to gain confidence, add certainty, and make more magic on the course.
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Golf is random enough at times, so here’s a reminder of how to add certainty.
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Do not settle for the occasional moment of magic. Make more magic.
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You’re doing so much more than buying a new set of irons. How much better is it standing over the ball with confidence?
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There are many aspects to a Fitting for better approach shots. Distance and accuracy are obvious. Stopping power is another.
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We fit you to make it easier to make square contact. But when you don’t we can still help.
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Club makers believe that most golfers experience a breakdown in consistency at 37 inches.
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First, start with the result you want. If its more magical moments, we have the answer.
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For those with faster swing speeds, the smallest adjustment to the way you impact the golf ball makes a really big difference.
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For those with faster swing speeds, the smallest adjustment to the way you impact the golf ball makes a really big difference.
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While we’re all looking at new Drivers to add distance, a small adjustment in how you use your current Driver helps you go ‘huge’.
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Most golfers are unaware of just how much too much or too little spin is robbing them of distance.
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Too many golfers think that a fitting is for the very best players.
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You don’t have to be a physics expert, but the location of your Driver’s center of gravity matters a lot to you.
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Just three small steps to take to save 5 shots (possibly more) every round.
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If just 1 inch in putter length and 2° correction on face angle turns you into a wizard on the greens, wouldn’t you be interested?
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On Tour they get into a great position to sink putts time after time. But their putter length is set to make that a comfortable setup. Off-the-shelf putters are not.
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From 6 feet, if your putter face angle is just 2° open, then you miss. Please let us know if you have any issues.
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Knowing exactly how far you hit each wedge with a short, medium and full swing is vital if you want to become an accurate wedge player.
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Knowing exactly how far you hit each wedge with a short, medium and full swing is vital if you want to become an accurate wedge player.
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Do you lack confidence controlling distance with your pitch shots?
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The biggest group of our golfers should be using every advantage there is to make ball striking easier.
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If your handicap is between 10 and about 15 to 18, then use technology to change your magic number.
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Sometimes you wish you had one, at other times you’d prefer the other. So have them both.
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The very best ball strikers playing for money take advantage of anything that helps consistency. Should you?
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More golf is played from 100 yards in, than on the rest of the course. So how do you stand on two important questions?
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You probably have between 12 and 16 opportunities in every round to turn this into a moment of magic.
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Your fairway wood could be worth its weight in gold. Is it?
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Driver designers are now competing with “speed”, but what do you need?
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We hear a lot of chat about shaft flex (and even profile) but there’s something else, possibly even more important.
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There’s an excellent reason to come along with your driver and let us change your game.
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The difference in swing speed between regular Tour Professionals and most amateurs isn’t much, but the tee shot distance difference is greater than it should be.
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Some traditionalists want to hang on to the past. Well, we like some of the improvements.
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Some traditionalists worry about the golf ball and its performance. Is the distance your golf ball travels your biggest concern?
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On Tour there has been an improvement of between 15 and 20% in driver distance. Have you seen that improvement?
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Adjustability used to come at the expense of some forgiveness. Maybe not now.
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There is an argument that the biggest leap forward in performance is not the actual design of golf clubs but our improved understanding of impact, launch and ball flight. Are we about to make another leap?
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There’s another design feature to your driver face you should be exploiting. At the moment it might be hurting you.
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Just when you want accuracy, your equipment could be trouble in the making.
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There’s another design feature to your driver face you should be exploiting. At the moment it might be hurting you.
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If the sole of the club is square to the turf at impact, then it’s easier to find the sweet spot. It’s certainly easier to hit it on target.
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Over 60% of golfers waste great swings. They have lie angles that are incorrectly sending a great swing wide of the target.
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Where on the face of your driver, can you unlock the “vertical gear effect” for longer distance?
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Where on the face of your driver, do you strike the ball? Could the “vertical gear effect” be costing you big time?
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Don’t measure your experience by performance vs. handicap. Measure it by the number of great shots you hit.
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Fit your driver for your launch DNA and not only will you get more performance, it will be your friend for much longer.
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Sometimes changing your trajectory reduces the danger from the tee.
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Of your personal launch DNA requires us to reduce your spin rate, then there’s a good chance that along with more distance, you’ll be straighter too.
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When you read magazines they have to make assumptions about who you are. We don’t. We’re interested in your own Launch DNA.
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Actually you’re one in several thousand. And it should matter to you.
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Do you know that Grind design is very important if you want to make greenside shots easier?
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Do different Grinds on your wedges make a difference?
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We’re holding a ‘Spin Performance’ event. We’ll measure your greenside spin, then we’ll see how much extra we can add in under 5 minutes. Here’s how.
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Why not have us create a detailed assessment of your top-of -the-bag distances and consistency. You’ll remove the big numbers.
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Don’t carry club designs that you don’t have confidence in.
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When we chat to golfers, they often tell us they’ve selected the golf ball that gives them the most greenside control. But have they?
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It’s time to respond to course designers who think they can exploit your vulnerability.
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Every golf ball has different characteristics so, even if you’re shopping for the lower priced golf balls, buy one that’s an investment in your swing.
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What Par-3 distance leaves you looking at your bag thinking, “I don’t have a solution”? What happened to the higher lofted Fairway Woods?
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Increase the number of good shots you hit quite easily if you looked for the easy, big wins open to most golfers.
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For some success is measured in 25 yards. For some it’s measured in just a few feet.
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Why would we make the game of golf more difficult? Why would you make it more challenging to improve?
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Every golfer, no matter the experience level, sees the benefit after a custom fitting. Data on the results of fittings tells us who usually sees what benefit.
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The old question of which came first is more complicated with a custom fitting and swing improvement. There’s also the laying and the hatching.
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Did you know a Tour Professional is more accurate from 175 metres in the fairway than from 100 metres but in the rough?
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Understanding your strike pattern should influence your next step.
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You probably know how hard it is to find the short stuff from the tee box. It’s fine margins at impact, so there’s an easy way to improve.
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Over the last 3 weeks, we’ve been trying to persuade you to follow the link and answer three very simple questions.
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You’re playing an approach shot into the green. You’ve got a target.
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Lift will play a significant part in getting your next flight off the ground. Back spin generates lift for your golf ball, but how much is too much for you?
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Everyone has at least one hole that spoils the card or round too often.
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It’s just an Iron, from a set. This one’s a #7 Iron.
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Looking for a 260 metre+ tee shot with an average swing speed?
Launching it higher will help. Just how high would you need to launch your tee shots?
Launching it higher will help. Just how high would you need to launch your tee shots?
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Sensational technology in two great Drivers. Choosing the right one, and then setting it up with the perfect fitting
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Over the last 3 weeks, we’ve been trying to persuade you to follow the link and answer three very simple questions. We don’t want any personal data that could compromise you. OK, we’d like your name. But actually we’re interested in your opinion and thoughts.
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If you’re going to invest in new golf equipment, then please follow our guide.
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You’re playing an approach shot into the green. You’ve got a target. You’re telling yourself it’s large. “No big deal.
”You’re settling over the ball with really positive swing thoughts.
Hold on. If you haven’t already done so, I have three very simple questions.
”You’re settling over the ball with really positive swing thoughts.
Hold on. If you haven’t already done so, I have three very simple questions.
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Everyone has at least one hole that spoils the card or round too often.
If it’s a long Par 4, for most of us, it’s usually not the tee shot that causes us the challenge. The approach shot often requires a long Iron / Hybrid.
Imagine you’ve hit the perfect shot. If you haven’t answered them, there are three very simple questions.
If it’s a long Par 4, for most of us, it’s usually not the tee shot that causes us the challenge. The approach shot often requires a long Iron / Hybrid.
Imagine you’ve hit the perfect shot. If you haven’t answered them, there are three very simple questions.
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If you want to experience the fulfilment of more approach shots hitting their targets, then there are two steps to follow.
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Just how difficult is it to find the right combination of shaft length, lie angle, shaft type, and shaft flex to match your golf swing? It’s 1 out of how many?
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If you want to hit better Iron shots, then remember accuracy starts with the right combination of lie angle and shaft length. There are usually over 150 to choose from.
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It’s just an Iron, from a set. This one’s a #7 Iron. You’re about to use it for your 2nd shot after a smoking-hot tee shot. The green’s guarded with water on the right, bunkers at the front.
Now just three very simple questions.
Now just three very simple questions.
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How hard it is to find the short stuff from the tee box?
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The Odyssey Tank Putters put your larger muscles in control of your putting stroke. Your consistency of distance will improve.
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There are many variables that impact on the backspin created at impact. Understanding some simple physics will helps us
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The visual cues on the Odyssey O-Works V-Line Fang CH Putter mean you’re in no doubt about the sweet spot location.
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Our excitement has been generated not by the technology, but rather by the initial results for golfers looking for straighter, longer, ball flight from the tee.
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Lift will play a significant part in getting your next flight off the ground.
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The Odyssey O-Works #7 Putter allows you to increase the MOI by changing perimeter weighting. As much added consistency as you can get.
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Looking for a 260 yard+ tee shot with an average swing speed?
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The quickest way to reduce, even remove 3-putts from your scorecard, is to improve your distance control with your Putter.
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Tests show you get the most Spin per Rand from the AD333 Tour vs competitors
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On the range, practise a slower, wider and more even tempo swing.
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Too many golfers set up with their Fairway Wood, unaware of the low point of their swing.
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There are three checks you should think about if you want to have a Fairway Wood that offers you the potential of recoveries made, and opportunities taken.
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Improvements will translate into not just a better score,
but the added pleasure of more shots hit more sweetly.
but the added pleasure of more shots hit more sweetly.
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From a great lie in the Fairway, make sure you’re not going to allow poor contact to leave you maddeningly short.
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If you’ve bought the latest technology but you’ve still got a problem with inconsistency, then here’s where the problem might lie.
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HOW FAR DO YOU really hit your #5 Iron?
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The revolution in Iron design is much more than a ‘faster face’.
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Your new #7 Iron will go as far as your #5 Iron, but it still travels with a #7 Iron trajectory.
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A #7 Iron is between 1 and 1½“ shorter than a #5 Iron
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Whatever distance you can hit a #7 Iron, think again.
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So many less experienced or less capable golfers think they aren’t good enough to be fit. That is so wrong.
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The world’s wild rhino population is in grave danger of becoming extinct within the next 5-10 years. Rhino Revolution is tackling the poaching crisis on three fronts: supporting anti-poaching activities, community environmental education and a rhino orphanage - rehabilitating orphaned rhino calves for release back into the wild. Please support by donating US$10 to Rhino Revolution and stand a chance to win a signed golf shirt worn by Justin Rose winning the gold medal at the Rio Olympics AND an unbelievable Golf Safari to South Africa for 2 persons (Value+ US$15,000).
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With a #7 Iron the right shaft can add up to 15 yards of carry distance.
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Swinging faster is just one of the factors in hitting a golf ball further.
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A story, published in Golf Digest, told of a 13 handicapper who added 29 yards with his #6 Iron, after a fitting.
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A golfer who had improved shot dispersion by 50%, making approach shots much more consistently accurate, by making his Lie Angle just 1° Flatter.
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Hitting an #8 Iron, rather than a #5 Iron into a green is so much easier.
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Have you thought about how nice it feels to hit a good Iron shot? And then to do it again on the next hole?
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We have some simple questions about your wedges.
If you can take a few minutes to answer them, then you’ll go into a draw with the chance to win prizes.
If you can take a few minutes to answer them, then you’ll go into a draw with the chance to win prizes.
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The width of the sole on your wedge, and the grind on the sole, can make it easier or harder to play different short shots.
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From your full pitching wedge distance, how many clubs (excluding your putter) are you carrying in your bag?
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Good technique is important if you want to hit 40-yard pitch shots consistently close to the hole. But so is the state of your equipment.
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The next time you’re at the Range practicing your Iron striking we’d like you to work on your pre-shot routine and aim.
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Research tells us that the O-Works Putter helps ... we have a Putting Competition on the Practice Green ..
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You can have a better relationship with your putter.
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Is your putter your magic wand? Is it set up to allow you to square the face down the target line?
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At the moment of impact, the putter needs to lift the ball out of the small depression it will be in, on the green. Your putter needs to match your stroke.
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When you watch the top Professionals’ Putting, it is really unbelievable to note just how much better they are than a regular golfer.
The big equipment ideas in 2017: Soft compression
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For a long while some discredited softer compression golf balls. The story was, “overpower the ball, and it’s going nowhere”.
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Whether it’s metalwoods or irons, the ability to make faces, crowns, walls or hosels thinner and lighter, offers the designer “discretionary weight”.
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As they attempt to regulate the Tour Professionals, those who rule over the game have introduced rules to restrict the maximum spring off the face (CoR) and the maximium clubhead forgiveness (MOI) to try and slow down the fastest swingers.
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A lot is made each year of groove technology in Wedges. Sharper, more precise grooves offering even more spin and control.
That does rather divert us from the real issue with grooves. They wear.
That does rather divert us from the real issue with grooves. They wear.
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In a recent, very insightful interview, Tiger Woods said that the game had changed in the last 5 years.
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The better manufacturers have now mastered creating cores that have a high energy transfer (for fast ball speed) from a low compression (for great feel).
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If you’re interested in your choice of golf ball (and you should be) you’ll have heard a lot about new releases of golf balls having lower compression to create a softer feel. Let’s start with the explanation of compression.
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You might not be trying to win a Major, but are you taking advantage of the improvements in golf ball technology?
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Even if golf is a social adventure with a group of friends, with the final score mattering less than the enjoyment together, there’s a reason to get fitted for the best tee shot result.
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You’d be amazed at how often we can deliver improvement without changing your driver.
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Last week we reproduced some research into tee shot distances with the driver. It highlighted that we’re certainly playing a different game to the Tour Professionals.
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Using data supplied by Game Golf, the team at Golf Digest produced a very interesting article that showed us the average distances regular golfers hit their driver.
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In the last weeks we’ve told you that, if you had an average swing speed, an improvement of just 0.04 in smash factor
(ball speed / clubhead speed) would add nearly 11 yards to your tee shot distance, if all else was equal.
(ball speed / clubhead speed) would add nearly 11 yards to your tee shot distance, if all else was equal.
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Three golfers, two who swing quite aggressively but struggle to find the hitting zone are several yards shorter than the golfer with very steady swing speed who does find the hitting zone.
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For the average swing speed golfer, just improving their smash factor (that’s a measure of how close to the sweet spot they strike the ball) by 0.04 will add nearly 11 yards to their tee shot.
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A British health company completed extensive research on new year resolution and health and fitness, and found that of the population